
Zerodha CEO Nithin Kamath says 'we use AI' pitch decks get ignored. Social media reacts with comparisons to dot-com hype. VCs now demand real differentiation, not buzzwords.
Zerodha CEO Nithin Kamath has a message for startup founders who lead their pitch decks with “we use AI”: don't. The phrase now makes him stop reading, he said on X.
“The number of investment decks I get leading with ‘we use AI’ is ridiculous,” Kamath wrote. “It’s reached a point where it automatically makes my eyes roll, and I’ve almost stopped looking at them.”
Kamath compared boasting about AI to bragging about taking a bath every day. “It’s not a differentiator,” he said. “In fact, opening your pitch with it is a surefire way to get ignored, not just by us, but by most serious VCs.”
He added that AI has “democratized the ability to generate ‘nice-looking’ decks,” making it even riskier to say the same generic things as every other founder using the same tools.
The post drew a flood of reactions. One user agreed, saying “we use AI” now feels like saying “we have a website.” Another said the interesting part is what the AI lets you do that you couldn’t do before – that’s what VCs want to hear.
Some commentators took a harsher line. “AI is a steaming pile of sh*t which just smells good enough, but no one wants to taste it,” one wrote. “AI is the biggest scam ever in the world. Trillion dollars worth of fraud.”
Others pushed back. Several argued that investors should audit outcomes rather than judge methods. One user questioned whether Kamath had missed genuinely strong pitches because of the eye roll.
Comparisons to the dot-com era surfaced. One user likened current AI claims to boasting about having a website in the late 1990s.
The debate touches on a broader sentiment shift in technology markets. After two years of hype, VCs are increasingly skeptical of startups that lean on AI as a marketing hook rather than a product advantage. Kamath’s bluntness reflects a pattern: investors want to see actual differentiation, not a buzzword.
“The last thing you want to do is say the exact same generic things as every other founder using the exact same tools,” Kamath wrote.
Kamath co-founded Zerodha, India’s largest retail broker by active clients. His comments carry weight in the Indian startup ecosystem, where Zerodha’s bootstrapped model contrasts with VC-funded peers. He has previously criticized founders for chasing valuation over profitability.
For VCs, the signal is clear: claiming AI is no longer enough. The bar has moved to execution and proprietary data. Founders who cannot articulate what their AI does that a dozen other startups cannot will likely face the same eye roll.
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