Nikita Bier steps down as X product chief to be 'a poster'

When he was hired in 2025, Bier said he had spent years trying to land the job. In April 2022 he posted a public appeal to Musk to hire him to run Twitter as VP of Product. Once he got the role, he wrote, "I've officially posted my way to the top." At the time he added that he already spent "every waking hour" on the app and would use that time to help others "unlock that same value."

During his time leading product, Bier kept posting. In September he advised users on earning money from X, telling them to pick a niche and post aggressively and deeply about it, sharing one unexpected insight from that field. "It can be anything: plumbing, menswear, Indian food, furniture, social apps, whatever," he wrote. "Keep it under 5 sentences. Do this every day for 6 months."

On the "Out of Office" podcast in February, Bier described working for Musk: a "very flat organization" where many people report directly to Musk and reviews happen weekly. "Everyone has an incredible amount of agency," he said. "We come up with an idea, we build it in a week, and it's out."

Bier marked his first anniversary on the job in July. He and representatives for X did not respond to a request for comment from Business Insider.