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Next Opens Its Largest UK Store at Bluewater in Retail Push
Next triples its Bluewater footprint to 132,000 sq ft as part of a wider store redesign rollout with design partner Dalziel & Pow.
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Next opened its biggest UK store on Wednesday, a 132,000 square foot space at the Bluewater Shopping Centre in Kent. The new location triples the retailer's previous footprint at the mall, with 83,000 square feet of trading floor across two levels.
The store was designed by Dalziel & Pow, a strategic design studio that has worked with Next for 19 years. The Bluewater opening is the latest in a series of store relaunches that began with Stratford City in 2024 and continued through 2025 with openings in Eldon Square, Newcastle, Canterbury and Ripon.
The design is built around making shopping as simple as possible, Dalziel & Pow said. Each department gets its own identity within a unified look. A soft aqua palette defines Menswear, while warm pink blush sets the tone for Womenswear. The Home department uses rich greys with glazed finishes.
Light plays a major role. Ambient and accent lighting are layered into the architecture, and atrium skylights bring in natural daylight. A limited material palette aims to make the space feel welcoming.