
Neutrogena apologized for making former ambassador Hayden Panettiere feel unsupported during her postpartum depression, after her death sparked backlash over a 2024 podcast claim.
Neutrogena apologized Thursday for its treatment of former brand ambassador Hayden Panettiere, who died last week at age 36. The company posted on Instagram that it understood it “made her feel unsupported during a very difficult time.”
Panettiere was found unresponsive Sunday at an apartment complex in South Carolina. The coroner’s office said an autopsy was completed Monday, with the cause of death pending further investigation.
After her death, fans resurfaced a May podcast interview on Jay Shetty’s “On Purpose” in which Panettiere said Neutrogena ended their decade-long partnership over what she described as a “morals clause” after she discussed her postpartum depression. Neutrogena’s social media pages were flooded with calls for a boycott. Users on TikTok shared videos criticizing the brand.
The company did not address specific contract terms in its statement. A spokesperson for the brand did not respond to NBC News’ request for further comment.
Panettiere and her ex-fiancé Wladimir Klitschko welcomed a daughter in 2014. She later gave full custody to Klitschko, describing the period as “a really challenging time in my life.”
On the podcast, Panettiere said the PPD conversation “just came up and I was just being honest.” She said she never “for a second did I think that anyone cared or that anyone would have a bad reaction to it.” When her representative told her firing her over it “that’s illegal you can’t do that,” she realized “that I was gonna be invited back the next year” – she was not.
In her memoir, “This Is Me: A Reckoning,” published in May, Panettiere wrote about her struggles after giving birth. “Ever since Kaya’s birth, all my natural optimism and pep had vanished,” she wrote. “The three months I planned to take off seemed like an eternity, with long days of nothingness stretching before me.” She said she began self-medicating with wine.
PPD affects 1 in 7 women, according to the Cleveland Clinic. The condition is more severe than the “baby blues,” involving extreme sadness, anger, trouble bonding with the baby, insomnia, or violent ideations.
Neutrogena said it had held off on a statement “out of respect for Hayden’s family and loved ones.” The company described Panettiere as “a valued member of our Neutrogena community” and said her “courage in sharing her challenges helped inspire important conversations.”
Neutrogena pledged “a significant investment to a long-standing community health partner to help give more women access to the support they need, including care for postpartum depression.” The company did not name the partner or specify the amount.
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