Morrisons Deploys AI Self-Checkout Fix Across 200 UK Stores

Morrisons is rolling out an AI-powered self-checkout upgrade across 200 stores, aiming to cut the friction that leaves a third of British shoppers feeling like they are doing the retailer's work.

The technology, called Evercheck, comes from Everseen, a company that specialises in Vision AI for retail. It uses on-screen prompts to nudge customers when an item is missed or scanned incorrectly. The idea is to reduce the glitches – scale errors, barcode misreads – that force staff to intervene and sometimes push shoppers to abandon the basket.

Self-checkouts now handle roughly eight in 10 sales at British supermarkets, according to The Grocer. Yet customer satisfaction has lagged. A 2023 survey by the same publication found that 32% of consumers view self-checkout as unpaid labour. Morrisons is betting that AI can fix that perception without adding more staff.

Francesca Bezoari, the supermarket's store support office director, said the partnership will give customers “the fast and seamless checkout experience our customers want.” Joe White, CEO of Everseen, added that Morrisons recognises “the best AI solutions deliver measurable results without compromising the customer experience.”