Morandé launches cherry rosé, lists with Total Wine & More

“We’re seeing an opportunity to offer consumers something genuinely different from traditional wine, particularly as interest in new flavours and more moderate drinking occasions continues to evolve,” said José Ignacio Bascuñán, Export Director for Europe at Morandé. “As the world’s largest exporter of fresh cherries, Chile has an abundance of high-quality fruit, making it a natural area for us to explore through new and innovative wine styles.”

Bascuñán called the Total Wine listing “an exciting first step” and said it demonstrates the brand’s international potential. The cherry rosé follows Morandé’s earlier releases of El Cabernet de Ránquil 2020, made from 120-year-old vines, and HAX Zero, its first alcohol-free wine.