Mondelez targets premium chocolate segment with CÔTE D’OR in India

Mondelez International has launched its Belgian chocolate brand CÔTE D’OR in India, targeting the premium segment. The brand, established in 1883, is known for its cocoa taste and Belgian heritage. Dark chocolate variants will be priced at ₹499 for 100g packs, while whole nut variants cost ₹599 for 180g packs. The range will be available on leading quick-commerce platforms.

The launch fits Mondelez's strategy of bringing global brands to the Indian market. "Consumers today are increasingly seeking premium, globally inspired food experiences," Nitin Saini, vice president of marketing at Mondelez India, said. He noted that palates are evolving and there is growing appreciation for authentic brands with heritage.