Minerva Debuts with $20M, OpenAI Tie-Up for AI Marketing

Minerva, an AI platform for consumer marketing executives, launched publicly with $20 million in seed funding. The round was led by The General Partnership, 8VC, Lingotto Innovation, Topology Ventures, and NBA Investments, among others.

The Brooklyn-based startup also disclosed a collaboration with OpenAI. The tie-up gives Minerva access to OpenAI's models and infrastructure, a detail that distinguishes it from the dozens of AI marketing tools raising capital this year.

Minerva’s platform is built for brand teams that need to generate and test creative assets, measure campaign performance, and manage content across channels. The company said its tools are designed for consumer marketing leaders, a segment that has historically relied on agencies or in-house data teams for the same work.

The $20 million round comes as enterprise software investors continue to pour money into applied AI. The General Partnership and 8VC have backed multiple AI-first software companies, and the Minerva investment adds a consumer-marketing vertical to their portfolios.

Minerva did not disclose its valuation or revenue figures. The company said the new capital will be used to expand its engineering team and accelerate product development. No timeline for a broader public launch was given.