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Migraine Campaign Reaches 48 Countries, Sets Participation Record
The 2026 Shades For Migraine campaign reached 48 countries, with partners distributing sunglasses and hosting events. The nonprofit Association of Migraine Disorders said record participation shows growing demand for visibility and community support.
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The Shades For Migraine campaign drew its largest participation ever in 2026, reaching people in 48 countries, the Association of Migraine Disorders said. The nonprofit group runs the annual awareness drive, which uses purple sunglasses as a symbol of light sensitivity, a common symptom of the neurological disorder.
Partners including Migraine Outreach, the European Migraine and Headache Alliance, and Italy's Alleanza Cefalalgici distributed sunglasses and held educational events across Europe and Africa. The campaign's social media push, using the hashtag #ShadesForMigraine, encouraged supporters to post photos wearing sunglasses.
"One of the biggest barriers for people with migraine is that often, symptoms aren't visible," said Dr. Franchesca Fiorito, a neurologist and the campaign's medical ambassador. "That invisibility leads to skepticism, misunderstanding, and judgment."