Euna recruits four underwriters, including two from Aviva, to launch Specialist Home, a non-standard residential product targeting risks standard carriers decline.
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Specialist managing general agent Euna has entered the personal lines market with a new non-standard residential and contract works product called Specialist Home. The launch follows the recruitment of four underwriters, including two from Aviva.
Simon Goddard, formerly head of private client underwriting at Aviva, joins as part of the new team. Sam Gardiner, previously a regional key partner and 110 team leader at the same insurer, has also moved to Euna. The MGA additionally hired Stuart Rickett and Craig Woolley from Renovation Underwriting, where they served as head of binder management and underwriter respectively.
The hires signal an expansion beyond Euna's existing commercial lines focus. Specialist Home targets risks that fall outside standard household policies, a segment where underwriting expertise and distribution relationships matter more than scale. Goddard and Gardiner bring direct experience in that niche from their Aviva roles.
Euna did not disclose the product's distribution channels or target premium volume. The MGA operates in a market where capacity for non-standard home insurance has tightened in recent years, as some carriers pulled back from the segment after weather-related losses. New entrants with specialist underwriting teams can sometimes pick up business that standard carriers decline.
The company's move into personal lines follows a pattern seen across the London and regional MGA market, where firms built on commercial specialty books have added personal lines to diversify revenue. The success of those efforts typically depends on whether the MGA can maintain loss ratios comparable to the specialist carriers they compete with.
For Euna, the bet is that the Aviva hires' knowledge of the non-standard home market will let the MGA price risks more accurately than generalist competitors. The team's relationships with brokers who place hard-to-insure residential properties could also give the product an early distribution advantage.
Euna's stock market analysis page tracks the broader MGA sector's performance.
No timeline for a full rollout was provided.
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