Meta Glasses 'Creep' Videos Risk Brand as Sales Hit 7M

Instagram said it would crack down on harassing videos filmed with Meta glasses. A month later, the platform was still serving dozens of those posts in user feeds, and Meta's enforcement has been uneven, a Business Insider investigation found.

The gap between policy and practice matters for investors. Meta's Ray-Ban smart glasses have been a bright spot in the money-losing Reality Labs division, with sales topping 7 million units in 2025, more than triple the prior year. The device is central to CEO Mark Zuckerberg's AI bet; he said on an earnings call that people without AI glasses will be at a