Memoa Vault Tracks Heirlooms With AI, Targets $3 Trillion Gap

A startup called Memoa Vault is trying to solve a problem most wealth managers know exists but rarely address: the physical stuff clients own–jewelry, watches, wine, stamps, even model aircraft–sits in safes and closets with no documentation, no valuation, and no plan for what happens next.

The company, co-founded by Shreya Nallapati and her father Srini Nallapati, uses an AI-driven mobile app to catalog physical valuables. Users snap a photo, and the platform identifies the item–brand, model, reference number, materials–then pulls current market pricing from live sources. The system already holds a library of 170,000 items.

Memoa Vault launched as a collector's tool and now has 14,000 users. The pricing for individuals is $25 per month. For advisory firms, the company sells in five-advisor packages, with pricing based on the number of families onboarded.

Shreya Nallapati, a machine learning engineer who previously founded the nonprofit NeverAgainTech, said the platform is designed to capture more than just a photo. Users can record voice memos, videos, or type out the story behind each item–who gave it, why it matters, who should inherit it. Every action is logged in a cryptographic audit trail.

"Especially for some of the older clients, like grandmothers, the most important aspect is to provide a way to record the emotional story behind how the items they value came into their life," she said. "That can be equally important to the future generations that are going to inherit them."

She stressed that the platform creates a system of record, not a system of authentication. A will always supersedes anything in Memoa Vault. The records serve as an ancillary document–evidence of intent, not a legal directive.