Matic Launches AI Platform That Rebuilds the Clinical Workflow Around Patients and Physicians

A physician-AI researcher and the designer behind award-winning apps for Chick-fil-A, NPR, and Southwest Airlines spent years asking a question healthcare rarely does: what should delivering great care actually feel like? Today, Matic answers that question with a fully reimagined clinical workflow built on an AI-native platform. The result, the company says, is a system where patients get more attention, physicians get their time back, and practices capture the full value of the care they deliver.

Matic, based in Dallas, shipped the new workflow integrated with the EHR for primary care and specialty groups. The platform is designed to solve three problems at once – physician workload, patient experience, and practice performance – rather than treating each as a separate challenge.

"Human-centered design is at our core. We have reimagined the experiences for what we call the three P's: patients, practices and physicians," said Calvin Carter, CEO of Matic. "That means before we built anything, we shadowed, interviewed and learned what it was like to be each of these stakeholders. Then we built, deployed and tested solutions repeatedly until we were sure that we served all three simultaneously."

Carter and his team spent decades building consumer experiences for brands as different as Chick-fil-A, NPR, Southwest Airlines, Starwood/Marriott Hotels, Pizza Hut, BMW, and Baylor Scott and White. Their work was recognized four times by Apple's App Store Hall of Fame. The same craft that removed friction and delivered surprise and delight in those contexts now applies to medicine.

Matic is an engagement platform, designed for easy adoption and habitual usage. "The best solutions are the ones that get used, and Matic delivers the consistent engagement necessary to drive serious results," Carter said.

Behind the platform sits Matic Intelligence, the engine that runs specialized agents across the full continuum of care: panel management, chart summarization, burden of illness, care plan development, medical decision support, scribing, clinical evidence, research with patient context, clinical documentation, coding, and intelligent referrals. The busywork fades into the background, leaving the physician to focus on the patient and allowing the practice to capture the full value of the care delivered.

"Matic gives physicians super powers so they can operate at the top of their license, and we take care of everything else," Carter said.

The company was built by people who have lived both sides of the problem. Alex Sheppert, founder and CTO, began as an AI programmer before becoming a physician. He earned an MBA, DO, and PhD in AI, experiencing the burden modern healthcare places on physicians firsthand. "I built Matic because I lived the problem," Sheppert said. "I know what it feels like to spend the evening finishing notes instead of being with my family, to spend a visit looking at a screen instead of at a patient. Care teams do not need one more thing to manage. They need their time, and their attention, back."

Carter, founder of Bottle Rocket, one of the nation's most celebrated app developers, spent decades creating award-winning experiences across hospitality, media, and consumer engagement. One founder understands what it feels like to deliver care. The other understands what it takes to build experiences people love. Matic is the result of that pairing.

Matic is available now to medical practices, physician groups, and health systems across the athenahealth ecosystem, with plans to expand to additional environments. For technology partners and EHRs that want to bring Matic into their own products, Matic Gateway provides direct, API-first access to the same agents that drive Matic's orchestrated workflows.

Matic is a clinical intelligence company reinventing how care is experienced by physicians, patients, and the practices that serve them. By orchestrating specialized agents across the moments that surround every visit, Matic connects work that has long been fragmented, so the technology fades into the background and care moves naturally. The result is lighter days for clinicians, more present care for patients, and stronger operational and financial performance for practices. Built to extend the EHRs teams already use, Matic continuously adds new agents and capabilities, so organizations gain value without adding complexity. Learn more at www.maticinside.ai.

Shannon Prager, Matic, 1 2142287883, [email protected], https://maticinside.ai/