
Maharashtra's FDA ordered hospitals to stop forcing patients to buy from in-house pharmacies. The move threatens a weak revenue stream for hospital chains. Trade margins remain the real issue, the author said.
The Maharashtra Food and Drug Administration last month ordered hospitals to stop forcing patients to buy medicines from in-house pharmacy counters. Prescriptions must now be handed to patients, and every hospital must display a sign in Marathi and English stating that patients can buy from any licensed pharmacy, the order said.
For hospital chains, the order strikes at a steady revenue source. In-house pharmacies generate markups from captive customers. The author, a critical care physician and co-founder of Quadria Capital, called these margins "the weakest margin in healthcare" because they depend on patients having no alternative.
The Competition Commission of India has examined similar conduct. The article notes that a hospital is not a monopoly. It can create a lock-in so complete that a patient's consent becomes a formality.
The order is already in effect in Maharashtra. The author suggested other states may copy the rule.
The author warned that freeing choice alone will not cut drug prices. The real distortion lies in the opaque supply chain, with trade margins stacked from manufacturer to stockist to retailer. The National Pharmaceutical Pricing Authority understood this. In 2019, instead of only capping prices, it went after trade margins for 42 non-scheduled anti-cancer drugs, holding them at 30% of the retail price. The maximum retail price of hundreds of brands fell, in some cases by as much as 90%, the article said.
If the regulator pursues trade margin reform further, margins across hospital and retail pharmacies would face additional pressure. The author said the weakest margin is the one that survives only because customers have no alternative.
The author concluded that hospitals that earn trust through clinical outcomes, rather than captive pharmacies, will be relaxed about the order. Those institutions will endure, he said. The article calls for other states to adopt similar rules, and for wider trade margin reform and honest itemized billing.
A patient who walks out of the hospital gate may still face the same inflated maximum retail price at a pharmacy across the road, the author wrote. The economics behind the transaction point have not changed. The Maharashtra order, he said, should be a beginning, not a conclusion.
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