Magicpin targets 1M merchants on AI assistant Vera by 2026

Among cities with identifiable data, Bengaluru leads adoption with 1.23 lakh merchants. New Delhi follows with 1.08 lakh, then Hyderabad (70,500), Mumbai (68,500), Pune (40,000) and Gurugram (38,500). The metro focus suggests Vera targets the highest-density merchant areas.

Magicpin has committed $1 million toward building its AI stack, of which Vera is a key component. Sharma said the company continues to invest in expanding Vera's capabilities across marketing, merchant engagement, lead generation and business intelligence. The platform already serves merchants in more than 300 cities.

The rapid merchant adoption of Vera has implications for the broader food-delivery and e-commerce sector. Publicly traded platforms that rely on restaurant partnerships now face a new benchmark for merchant-side AI tools. Tools that provide real-time demand visibility can improve inventory planning and reduce waste, factors that directly affect restaurant profitability.

Quarterly filings from listed food-tech companies include merchant count and retention data, offering a direct comparison to Vera's adoption. Magicpin's target of 10 lakh merchants by end-2026 signals the company's expectation of continued strong uptake.