Luxury Wellness Brand TulaBala Expands to Nordstrom.com

"What began as a deeply personal vision has grown into a brand with a community far beyond what I initially imagined," Ward said in a statement. "Launching on Nordstrom.com creates an opportunity to introduce TulaBala to customers who value quality, thoughtful design, and the role wellness products can play in everyday life."

The push into Nordstrom comes as the broader wellness economy keeps expanding. The Global Wellness Institute valued the global wellness economy at about $6.3 trillion, with consumers spending more on premium home wellness and mind-body products. TulaBala's curated collection targets that shift toward functional, design-driven goods.

Sarah Parker Young, a representative for the brand, confirmed the launch via email. TulaBala was founded in 2020 and had previously sold through its own site and select boutique partners.