
LTR Pharma signed a definitive US telehealth distribution deal with Shed Holdings for its rapid-onset ED spray ROXUS. Shed committed to 150,000 units in year one via Mavrox.
LTR Pharma (ASX: LTP) has signed a definitive telehealth distribution agreement with Shed Holdings for the planned US commercialisation of its rapid-onset intranasal erectile dysfunction treatment ROXUS. The deal converts a previously announced binding term sheet into a long-form framework covering commercialisation, branding, marketing, and operational activities.
Shed committed to support delivery of at least 150,000 ROXUS units during the first 12 months following commercial launch. The distribution will run through Shed's dedicated men's health platform Mavrox and its broader direct-to-consumer channel.
The arrangement gives LTR access to Shed's established telehealth and patient acquisition infrastructure. Shed brings a licensed telehealth platform, clinician network, recurring prescription experience, and digital marketing capability developed across multiple therapeutic areas. LTR contributes the product and its intranasal delivery platform, avoiding the cost of building its own patient acquisition and telehealth infrastructure.
ROXUS is designed as a fast-acting intranasal spray for ED, with LTR reporting an onset of action in 10 minutes or less. Subject to clinical appropriateness, Shed will provide patients with a digital pathway to consultation and treatment through Mavrox and its own platform.
"Executing this definitive agreement with Shed is a major milestone in our US commercialisation strategy, and one we're genuinely excited about," LTR executive chair Lee Rodne said. "Combined with ROXUS's differentiated, rapid-onset profile, we believe this partnership gives US patients a genuinely differentiated treatment option and gives LTR Pharma a credible, scaled pathway into the US market."
Preparatory work is already underway. ROXUS is featured on the Mavrox platform and a patient waitlist has been established ahead of launch. "Mavrox will launch with ROXUS as its hero product, furthering our commitment to supporting its successful commercial launch," Shed and Mavrox chief executive officer Morley Baker said. "Our teams are eager to bring ROXUS to patients across the US alongside the LTR Pharma team."
LTR plans to update investors as the remaining launch conditions are satisfied. Timing remains dependent on completion of those requirements.
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