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LOOKFANTASTIC Brings Immersive Beauty Pop-Up to London
The Fresh Cycle pop-up in London on September 3 offers personalised beauty recommendations and product discovery as part of LOOKFANTASTIC's AW26 campaign.
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LOOKFANTASTIC is hosting a one-day immersive beauty experience in London on September 3 as part of its AW26 New Season campaign. The Fresh Cycle, located at 55 Curtain Road, transforms a laundrette into a space for beauty discovery, the company said.
Visitors can get personalised product recommendations at the Beauty Wash Cycle station, match with a fragrance at the Scent Booster, and swap out old routines at the Beauty Habit Swap. A pick-and-mix station lets guests buy LOOKFANTASTIC favourites for £15.
The activation is designed to connect consumers with emerging trends and new products, the company said. Free tickets are available via Eventbrite. The pop-up is part of LOOKFANTASTIC's wider AW26 New Season campaign, using experiential retail to reach shoppers.
How this story was producedLast reviewed Aug 24, 2026
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