Lidl survey: one in five kids miscount five-a-day
Lidl’s survey shows 20% of children miscount five-a-day. The chain partners with OnSide to run free summer cooking clubs in five UK cities.
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Lidl GB’s research found that 20% of children aged 6–12 believe ketchup and strawberry milkshake count toward their five-a-day fruit and vegetable target. The supermarket chain is using the finding to launch free Lidl Foodies Summer Clubs in five UK cities, run in partnership with youth charity OnSide. The clubs aim to reach an estimated 1,000 children during the school holidays, teaching them about balanced eating through hands-on cooking sessions. The initiative is part of Lidl’s broader commitment to community health, though the company is privately held and does not disclose spending on such programs.
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