
Legal-software startup Legora swapped per-seat pricing for pay-as-you-go after AI usage costs varied wildly between users.
The founder of legal-tech startup Legora says the shift away from charging for software by the user was only "a matter of time."
Since cloud software took over, companies have mostly sold subscriptions by the license or "seat." A business pays the same flat rate whether an employee uses the tool every day or barely touches it.
Max Junestrand started Legora, which sells legal-industry software, near the tail end of that subscription boom. Three years in, the playbook is cracking. Artificial intelligence is scrambling the economics. Legora changed its pricing model in response, and Junestrand thinks other software companies will follow.
Every query to an AI model consumes computing power. Some requests need much more than others. The swings in usage create a problem for any company racing to bring AI into the workplace: The more customers use the systems, the more expensive they become to operate.
Legora felt that tension directly. In June it released Legora Agent, a system designed to handle some of the work of junior lawyers from start to finish. Suddenly, one lawyer could rack up far higher computing costs than another, though both occupied a single seat. A Legora spokesperson said the share of users who log in daily is 13 percentage points higher among Agent users than among those who don't use the feature.
Junestrand said it no longer made sense for a light user to pay the same as someone who "really gets the most juice out of all the Legora functionality."
Later that month Legora shifted its model. Existing customers keep their current contracts for the core product, with the option to upgrade to pro-tier AI agents on a usage or "consumption" basis. New customers go straight to pay-as-you-go pricing.
The response from law firms was "good" but "mixed," Junestrand said. Some welcomed the change because they could now tie software spending to specific legal matters. Junestrand gave an example: An in-house lawyer for a company can see what it costs to review a batch of documents or run an analysis with Legora, then compare that with sending the same work to outside counsel.
Legora has also built a dashboard that lets customers track their usage and a calculator that helps them forecast spending.
Other customers were more skeptical, especially those still figuring out how AI fits into their work. Junestrand said those firms are still testing Legora's standard AI agents, which come with their existing seat-based contracts, before deciding whether to move up tiers.
The shift goes beyond how Legora charges. If customers use an AI product far more heavily than expected, the company that makes it can owe its model providers more and more money without bringing in any additional revenue. For some startups, usage-based pricing may be less an experiment than a condition for survival.
Legora is not the first software company to drop the seat. Coding startups Cursor and Lovable have moved toward usage-based models that charge power users more. The model providers underneath many of these products, including OpenAI and Anthropic, have charged developers based on usage from the start.
Legora's biggest competitor, Harvey, is not ready to give up the seat. A Harvey spokesperson said the company plans to keep offering seat-based pricing because it gives customers "transparency and predictability," even as Harvey explores other ways to charge customers who want to pay for additional usage or value.
Whether the seat survives may come down to which kind of uncertainty customers would rather live with: paying for software they don't use, or not knowing exactly what it will cost when they do.
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