
LeBron James chose the 76ers over Cleveland, Miami and Golden State. The 41-year-old is chasing a fifth ring with a fourth team. Executives call Philly a contender but question how four high-usage stars will share the ball.
LeBron James will suit up for the Philadelphia 76ers next season. He chose Tyrese Maxey, Jaylen Brown, Joel Embiid and rookie VJ Edgecombe over the nostalgia of Cleveland, the history of Miami, and the romantic appeal of Golden State. The decision shocked people inside the league. "WTF," texted an Eastern Conference coach. "Shocking."
Shocking, because so many expected James at age 41 to opt for poetry over prose – a sentimental farewell in Cleveland, a heat-check return to Miami, a superteam finale with Steph Curry in San Francisco. Instead, he picked the franchise with the most star power and, among his official finalists, probably the best chance at a title. He picked a cold-weather city on the Eastern Seaboard with no personal or emotional ties.
"I still want to compete, to win and to have a chance at the feeling of winning another championship," James said on Twitter. He wants a fifth ring with a fourth team. The move sidesteps the Western Conference gauntlet. "I think Golden State was a better fit," said an Eastern Conference executive, "but he wanted no part of the West."
The pattern fits a career spent chasing star power. When Cleveland stalled, he went to Miami to play with Dwyane Wade and Chris Bosh. When Miami faded, he returned to Cleveland to play with Kyrie Irving and Kevin Love. When Cleveland declined, he went to Los Angeles and recruited Anthony Davis. Philadelphia is the latest iteration. The barbs came quickly and predictably from the usual voices.
Executives and coaches across the NBA called the Sixers legitimate contenders based on talent alone. Maxey and Brown are top-20 players. Embiid is a force when healthy. Edgecombe is a budding star. The reasonable doubts cluster around depth, chemistry, egos, age, and health. "Good luck," said a rival executive. "They do not have any role players on their team now. All those guys want and need the ball. I'm not sure any will want to sacrifice." Another team executive said: "Somebody will have to check their ego at the door, and I don't see Joel or Bron being the ones to do it."
Both executives still called the Sixers a contender. And the shocked coach who texted "WTF" nevertheless said James will fit: "He's so smart he can make it work."
James has consistently given his costars room to shine. In his first Cleveland stint, he elevated Boobie Gibson and Donyell Marshall with elite playmaking. In Miami, he struck the balance between scoring and distributing, empowered Wade, and made Bosh a franchise legend. In his second Cleveland tour, he uplifted Irving and Love. In Los Angeles, he made champions of Kyle Kuzma, JaVale McGee, and Kentavious Caldwell-Pope. Last season, he ceded control and shot attempts to Luka Doncic and Austin Reaves. Maxey and Edgecombe will benefit from his mentorship. Brown could benefit from his PR savvy. Embiid could benefit from his work habits and attention to detail.
James has lost some burst and eroded as a defender. The basketball IQ and passing remain intact. He can still control a game with his playmaking. He can still create easier shots for everyone in his orbit. Maxey and Brown can do the same for him. At this age, a lighter offensive burden would surely be welcome.
The commercial that announced James as "The Chosen One" in 2003 showed a choir singing "Pass! Pass! Pass!" and Bernie Mac preaching that he wanted "glory ... for the team." The divine court vision invoked in that shoe commercial is still his greatest gift. The final chapter may not be set in a poetic city. The role – the playmaker first, the creator of easy shots – fits the arc perfectly. Cue the choir.
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