Lawyer Spends $315 Monthly on Blowouts to Buy Back Time

Each blowout takes 45 minutes to an hour at the salon. Doing her own hair would take two hours, she said. The time savings let her answer emails, edit videos, and make her next appointment during the session. She said she feels more productive when she looks polished and that the routine gives her an "executive presence" at work.

Johnson said the cost is worth it. She will always budget for things that save time. She plans to continue the routine through her wedding next year. She uses her iPhone to manage her schedule and book appointments.

Her spending reflects a broader choice: professionals outsourcing personal care to free up hours. Johnson said the blowouts give her confidence and let her focus on work, fitness, and relationships. She called the membership a luxury that pays for itself in time.