
Dave Denniston expects $800,000 in revenue this week after cutting staff from 25 to 10 and pivoting to on-market subdivides. Neil Clements narrowed to one geography and one deal type.
The land investing business is changing faster than many operators can keep up. Dave Denniston told Seth Williams on the REtipster Podcast Network that this week is on track to be his biggest ever, with roughly $800,000 in revenue. Neil Clements said he got to his own numbers by cutting things out of his business instead of adding them.
Denniston's staff went from close to 25 people, many of them part time, down to eight or 10. He would rather keep it there and get everyone trained on AI than hire back up. The labor line that used to go to people scrubbing properties manually, piece by piece, on top of a monthly DataTree bill, mostly went away with better filters and overlays.
Clements cut real estate agent work and home flips off the table. He narrowed to just land in one geographic area, specifically on-market subdivides in Texas. That process takes four months in the counties where he works. He put two subdivides under contract late last year that should net $500,000 to $700,000 each after putting manufactured homes on the lots.
Denniston's pivot was similar. Mailers were yielding less, so he moved to on-market splits, subdivides, and messy title deals. Two out of three properties closing this week went under contract within a week of being listed. He bought one property in Wisconsin for $5.50 a lot and sold two of four lots this week for $9.50 to $1 million, using owner financing for half.
Clements pointed to an article by Chris Duff on the REtipster blog about pricing for the future instead of pricing for today. He is trying to predict a market nine to 12 months out, so he prices aggressively and cuts properties in his own underwriting by 10% or 20% before he ever buys. He also brought up a rule from Pete Reese: do not offer 50% of market value, offer 50% of what the property will sell for in 60 days, because market value can take a year to actually get.
Denniston's version of that is money velocity. He cares about how fast the money comes back rather than squeezing the maximum out of every deal. He has properties he has been holding for a year and a half and two years, still cutting the price to find the bottom. He said plainly he would rather have had that money back a year ago to keep moving. Clements said Denniston saying that out loud in Wyoming last year changed his business trajectory.
Williams said he is going back to delinquent tax lists, which he had not touched in years because they are hard to get, a mess to sort, and full of junk properties. With Claude Code and Claude Cowork, a county list that used to take days to sort by hand takes seconds. On one list the acreage was not included, so he hooked it up to Land Portal and added acreage, zoning, landlocked status, flood zone, and wetlands across the whole list. He then had it go parcel by parcel through the zoning and score whether a mobile home could go there, color coded down the list.
Denniston's caution on AI is worth repeating. He calls it an enhancement, not a replacement, for good people. He has found ChatGPT and tools like it have trouble adding up numbers, so somebody still has to verify the zoning answer before acting on it.
When Williams asked what nobody talks about honestly enough, Clements went first: how many people went from making seven figures to losing money very quickly over the last few years, and how many are not in business at all anymore. He said subdivides get a lot of glory and people do not see the risk, the time, and the staff headache underneath. He said the same about running a high-volume seller finance operation.
His warning on property quality was the sharpest thing in the conversation. There is no plan B with land. You cannot rent it. You cannot do anything with it other than sell it. If you are not buying the cream of the crop, or if you would not want to own the property yourself, be very careful buying it for somebody else. In Dallas Fort Worth, he is watching buyers get picky enough that a slightly irregular lot instead of a rectangle sits on market twice as many days as it used to.
Denniston layered on the leverage problem. As the tide went out, plenty of over-levered investors got left stranded on the beach. He put his financial advisor hat on and said everything runs in cycles. A recession will happen again. When asset values get the crap kicked out of them, there will be supply to buy. He just has no idea whether that is six months or 10 years away. Williams' own version of that was 2021, when he bought 350 lots at a Mohave County tax deed auction with roughly 10,000 properties for sale and 3,500 he was interested in. That has not resurfaced since.
Denniston was the first to say past performance does not guarantee future results, and that some of his record week is luck.
The tension between sharing and holding back runs under the entire conversation. Clements talked about how hard it is to share real numbers without sounding like he is bragging. Denniston said the same thing about the six-high-sixes and low-seven-figure deals they have done. Denniston said he finds himself holding back the very specific stuff now, like the exact letter they use, and he does not talk about where he buys at tax lien and tax deed auctions because the supply there is genuinely limited and talking about it just creates competition.
Williams said he wrestles with the abundance mentality too, not because he does not believe in it, but because a lot of the people preaching it have a financial incentive for him to believe supply is infinite when it is not. Clements' line settled it: do not give away the thing you know would kill your business. That is not scarcity thinking, that is common sense.
Denniston closed with something that would not have been scripted. He had just gotten back from Yosemite with six land investors, talking life and struggles and joys. He made the point that it can be lonely out there when you are trying to figure out your next step. Clements' line for the whole network was different voices, all one community.
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