
Kroger taps former Walmart exec Nate Faust, Jet.com co-founder, to lead ecommerce push. Faust ran waste-free delivery startup Olive.
Alpha Score of 51 reflects moderate overall profile with weak momentum, moderate value, moderate quality, moderate sentiment.
The Kroger Co. said Tuesday it hired Nate Faust, the former Walmart supply chain executive and Jet.com co-founder, as its chief ecommerce officer. He will join as executive vice president and chief ecommerce officer effective Sept. 1.
Faust most recently ran Olive, a startup focused on waste-free delivery and returns for brands such as Rhone, Cynthia Rowley and Rent the Runway. Before that, he spent years at Walmart after the retailer bought Jet.com in 2016. As senior vice president of Walmart U.S. ecommerce supply chain, he led a multi-year overhaul of the customer delivery experience. Earlier in his career, Faust was part of the executive team at Diapers.com, where he built what the company described as the fastest fulfillment and delivery network in ecommerce, offering free one- and two-day shipping nationwide and same-day delivery in key markets.
“Nate built businesses that redefined what customers expect from ecommerce, built on speed, value and the experience of getting exactly what the customer ordered,” Kroger CEO Greg Foran said in a statement. “That is the standard we are holding ourselves to as we grow our digital business.”
Faust said Kroger’s customer relationships, loyalty data and store footprint drew him to the role. “I couldn’t pass up the opportunity to work alongside Greg again and build on that strong foundation, continuing to improve the customer experience in this fast-growing part of the business.”
Kroger has been investing in its digital operation, including online grocery pickup and delivery. The grocer competes with Walmart and other large chains for online market share. Faust’s appointment, which takes effect Sept. 1, places a seasoned operator at the helm of that push.
The hire reunites Faust with Foran. The two worked together at Walmart, where Foran previously ran the U.S. grocery division before taking the top job at Kroger in 2018.
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