KFC's global refresh: Yum! Brands bets on boneless, sauces, new stores

Yum! Brands (YUM) said Monday it is rolling out a global refresh of its KFC chain, centered on new menu items, boneless chicken options, sauces, beverages, and a modernized store design.

The push comes as fast-food chains compete for customers who have pulled back on dining out. KFC's same-store sales have lagged some rivals in recent quarters, and the company is betting that a broader menu and fresher look can reverse the trend.

Boneless chicken is a particular focus. The chain plans to expand its boneless offerings across markets, aiming to capture customers who prefer the convenience of finger food without bones. New sauces and beverage options are also part of the menu overhaul.

On the store side, KFC is testing a new design prototype that emphasizes digital ordering, pickup shelves, and a more open kitchen layout. The company said the design is meant to speed service and make the brand feel more contemporary.

Yum! did not disclose a specific budget for the refresh or a timeline for full rollout. The company said it will phase the changes market by market, starting with select U.S. and international locations this year.

The stock was little changed in Monday trading. Yum! shares have fallen about 6% over the past 12 months, underperforming the broader market.

AlphaScala's proprietary scoring system gives YUM a 47 out of 100, a Mixed rating, reflecting the uncertainty around whether the refresh will meaningfully lift same-store sales. The stock page is here.