
KFC and La Vieille Ferme's 'Chicken Wine' brand launch a Coq au Vin pop-up in Shoreditch over the August bank holiday weekend. Tickets are £15.
KFC and La Vieille Ferme, the brand behind the "Chicken Wine" label, are opening a pop-up wine bar in Shoreditch over the August bank holiday weekend. The event, called Coq au Vin, runs August 28 through August 31 at Katchette Amex on Great Eastern Street.
Hours run 12pm to 9pm Friday through Sunday and 12pm to 5pm Monday. Tickets cost £15 for a 90-minute slot.
The menu pairs KFC items with La Vieille Ferme wines. Popcorn chicken comes with the brand's rosé. Hot wings get a glass of La Vieille Ferme Rouge. Original Recipe Tenders are matched with either rosé or La Vieille Ferme Blanc. La Vieille Ferme is bringing back its "Chicken Wine" label specifically for the event.
Phoebe Syms, fame and partnerships lead at KFC UK and Ireland, said the tie-up was overdue. "We're iconic fried chicken. They're the iconic Chicken Wine. Coq au Vin is one of those partnerships that just makes sense – and frankly, we can't believe it's taken this long."
Andrew Bayley, managing director at Famille Perrin UK, called it a "playful take on the principle that great wine and great food don't have to follow the rules."
The collaboration capitalises on the existing cultural crossover between the two brands – La Vieille Ferme's affordable wine has long been informally called "Chicken Wine" by shoppers, a nickname the brand has now leaned into with its own label.
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