Kellogg’s Bluey Snack Bars to Launch in UK Retailers

Kellogg’s will roll out Bluey-branded multigrain snack bars across major UK retailers from the end of July, extending its licensing partnership with the children’s TV show. The bars, which are non-HFSS under UK food regulations, come in chocolate and strawberry & white chocolate flavours. Each pack of four carries a recommended retail price of £1.75.

A Kellogg’s spokesperson said the launch builds on the success of the Bluey Multigrain cereal, which became the company’s best-performing new product in 2025 and won Product of the Year 2026. The cereal was also non-HFSS and high in fibre. The snack bars target the same gap in the market: parents seeking healthier options for children beyond the toddler age, where choices become less clear.

“We know parents are often looking for snacks that strike the right balance between taste and nutrition, especially as children grow beyond the toddler stage and choices become less clear,” Holly Wright, senior brand activation manager at Kellogg’s, said in a statement. “Bluey Snack Bars are designed to meet that need, offering a non-HFSS option that doesn’t compromise on taste or fun.”

Anita Majhu, UK head of licensing at BBC Studios, said the partnership extension reflected the show’s enduring popularity. “We are delighted to be extending our partnership and product range with Kellogg’s. We can’t wait to launch this brand-new range of snack bars for kids to enjoy.”

Bluey, an Australian animated series that follows a Blue Heeler puppy, has become the UK’s top children’s content brand since its free-to-air debut on CBeebies in 2021. In 2024 alone, the show generated 12.8 billion viewer minutes across BBC and Disney+ in the UK and reached 15.4 million individuals, according to BBC Studios data.

Kellogg’s said the new bars will be available at Tesco, Asda and Morrisons from the end of July, with further listings expected. The company declined to disclose sales targets or marketing spend for the launch.