Kellblog Launches Subscription Model: Free, Standard, Founding

Kellogg said the decision to introduce subscriptions was driven by readers who had asked for a way to financially support the blog. "That is the main reason I'm introducing subscriptions: to give people who want to support Kellblog a way to do so, while giving them something in return," he wrote in the post.

He also noted that stepping back from the Metrics Brothers podcast, which he co-hosted with Ray Rike, should free up more time for writing. His posting rate had fallen by roughly half while the podcast was active, he said. Kellogg does not plan to follow a fixed publishing schedule, but said he hopes the additional focus will lead to more frequent posts.

Kellblog covers enterprise software strategy, metrics, marketing, management, boards, and related topics for an audience of software startup founders and executives. The subscription launch does not affect access to the existing archive, and Kellogg said he will continue to make some future posts public from the start.

"Whether you remain a free reader, become a Standard subscriber, or join at the Founding level, thank you for reading," Kellogg wrote.