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Juice It Up! Same-Store Sales Up 9.2%, System Sales Rise 13%
Juice It Up! posted 13% system sales growth and 9.2% same-store sales in H1 2026, driven by a 7.3% traffic jump. The chain aims to double its unit count in four years.
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Juice It Up! system sales rose 13% year over year in the first half of 2026, while same-store sales climbed 9.2%. Guest traffic jumped 7.3%, the chain said, showing demand for its smoothies and bowls remains strong.
"Our performance through the first half of 2026 demonstrates that more and more consumers are prioritizing fresh, functional products that fit seamlessly into their daily routines," said Susan Taylor, President and CEO.
The results extend a multiyear run. Compared with the first half of 2023, same-store sales are up 27% and transactions have increased 14%. Unit-level economics remain among the strongest in the better-for-you beverage category. The top 25% of Juice It Up! locations averaged $944,073 in annual sales; the top 50% averaged $802,295; the systemwide average was $634,294. Seven individual locations surpassed $1 million.
Menu innovation drove much of the growth. In the first half, the chain launched a customizable superfruit bowl platform that boosted bowl sales 12.2% above the prior year. Its protein-focused Zone lineup accounted for more than 10% of first-quarter sales. In the second quarter, Juice It Up! debuted Chobani Greek Yogurt Protein Smoothies, which generated 12% year-over-year growth in the protein smoothie category and added $1.3 million in sales.