Juice It Up! launches a Coco Mango Bowl with a new organic mango base and brings back the Passion Fruit-Orange-Guava Smoothie and Delightful Blends for summer.
Alpha Score of 34 reflects weak overall profile with poor momentum, poor value, strong quality, moderate sentiment.
Juice It Up! is rolling out a summer menu built around a new mango bowl base. The chain, which operates nearly 130 locations across six states, is betting the seasonal lineup will drive traffic during the warmer months.
The centerpiece is the Coco Mango Bowl, which layers the new organic mango base with coconut, Hemp Plus Granola, fresh pineapple, coconut flakes, and coconut whip. The mango base itself is the latest addition to the brand's customizable superfruit bowl platform, giving customers a new option for build-your-own bowls.
Two returning items round out the offer. The Passion Fruit-Orange-Guava Smoothie blends passion fruit juice, pineapple, orange sherbet, and guava. The Delightful Blends line – three dairy-free drinks made with coconut water – also comes back. Each medium serving runs under 190 calories and packs natural electrolytes, which positions them for the active-summer crowd.
“Our seasonal menus continue to elevate the Juice It Up! guest experience with flavors and offerings that are exciting and aligned with guests’ on-the-go summer plans,” said Susan Taylor, President and CEO of Juice It Up!.
Beyond the limited-time menu, the chain is testing handcrafted lemonades and grab-and-go Everytable meals in select markets. The meal lineup includes a BBQ Chicken Salad, Lemon Pepper Chicken Caesar Salad, Pesto Chicken Ciabatta Sandwich, Hot Honey Chicken Crunch Salad, and Vegan Yakisoba Noodle Salad. Lemonade flavors under test include strawberry, mango, and classic.
The summer collection is available in-store, online, and through the Juice It Up! mobile app. Rewards members can order ahead and earn loyalty points. Delivery runs through DoorDash, Grubhub, and Postmates at most locations.
Juice It Up! was founded in 1995 and now has locations in California, New Mexico, Oregon, Oklahoma, and Texas. The company is actively seeking franchise partners in Nevada and Utah.
Prepared with AlphaScala editorial tooling from the source reporting linked above. Indexable analysis may include a cited Alpha Score value. Publishing checks screen each story before release. Educational coverage, not personalized advice.