Jollibee Adds Three Franchise Groups, Targets 330 US Stores by 2030

Jollibee signed three new multi-unit franchise developers in the first half of 2026, bringing its total to seven groups and putting the fried-chicken chain on track for 330 US locations by 2030.

The company, known for its Chickenjoy brand, now has franchise partners in California and New York, two markets it has prioritized for corporate and franchise openings this year. Peter Wright, vice president of franchise development for Jollibee Group North America, said the quality of candidates has been strong.

“We have a high degree of confidence in franchising as a key way to grow, and the quality of the franchise candidates we are engaging with is impressive,” Wright said in a statement. “We are also really excited about upcoming new store openings, both corporate and franchise, this year.”

Jollibee’s franchise disclosure document for 2026 shows freestanding locations averaged about $4.91 million in annual gross sales during 2025. In-line locations averaged roughly $5.07 million. The range was wide: freestanding stores reported sales from $2.05 million to $9.82 million, while in-line units ranged from $2.21 million to $9.41 million.