Jason’s Deli Lets Customers Vote on Deals for 50th Anniversary

Jason’s Deli is rolling out a limited-time summer menu and a monthlong loyalty promotion that lets customers vote on weekly deals, the company said Tuesday.

The lineup, available July 1 through Sept. 30, includes a new Southwest Turkey Club sandwich with Hatch green chiles and Mexican street corn crema, plus a Mexican Street Corn Pasta Salad. The chain is also bringing back its Caprese sandwiches through September.

Starting June 25, Deli Dollars members can vote each week on their preferred offer through the Jason’s Deli app or website. The winning deal unlocks the following week. The promotion is part of the chain’s 50th anniversary celebration.

Blake Parker, chief innovation officer, said the menu aims to offer familiar food with a twist. “The Southwest Turkey Club brings together bold flavors like Hatch green chiles in a way that still feels approachable,” he said.

Kim Collura, vice president of marketing, said the voting program gives customers a say in the offers. “By putting the decision-making on our guests, we’re giving Deli Dollars members a chance to help shape the offers they want to see,” she said.

Jason’s Deli, founded in 1976 in Beaumont, Texas, operates more than 235 locations across 27 states. The chain was an early adopter of banning artificial trans fats and high-fructose corn syrup.