YouTube star IShowSpeed bought a $10.75 million warehouse near Miami for a content studio, part of a shift among top creators toward owning production space.
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IShowSpeed, the YouTube streamer with more than 50 million subscribers, has bought a 26,600-square-foot warehouse near Miami for about $10.75 million, according to a report from Afrotech citing The Real Deal.
The property in Miami's West Little River area is expected to become a central production studio and business hub for the 21-year-old creator, whose real name is Darren Watkins Jr.
The purchase ranks among the largest business investments of Watkins' career. It also fits a pattern among top digital creators who are buying permanent production facilities instead of renting studio space. MrBeast has invested in a large-scale production campus, the outlet noted.
Watkins rose to prominence through gaming livestreams and later expanded into travel content and real-world challenges. His global broadcasts, including livestreams across several African countries, helped him build one of YouTube's largest audiences.
His influence has translated into brand partnerships with Dick's Sporting Goods and Beats by Dre. Forbes estimated his 2026 earnings at roughly $30 million, placing him on its list of highest-paid creators.
During the 2026 FIFA World Cup, Watkins collaborated with FIFA and appeared at the closing ceremony. After the tournament, he encouraged aspiring creators to stay committed.
"Four years ago, I was in my mom's house, screaming, barking, 'Siuuu!' Cristiano Ronaldo! Siuuu!'… A kid from Ohio … just doing anything, and I just performed at the World Cup final," Watkins said in a YouTube video. "You can do whatever you want… Just believe."
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