Irv’s Burgers will sell its Roadside Burger for 80 cents on Aug. 26, marking 80 years since the Route 66 stand opened in West Hollywood. The chain is also donating to food banks in Los Angeles and Las Vegas and giving away free burgers for a year.
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Irv’s Burgers is marking its 80th anniversary the way a Route 66 roadside stand would: by pricing its signature Roadside Burger at 80 cents for one day.
On Wednesday, Aug. 26, every location will sell the burger at that price from open to close, while supplies last. The chain is also giving away free burgers for a year to one customer per restaurant and donating to food banks in Los Angeles and Las Vegas.
The story started in 1946 as Queen’s Burgers, a stand on Route 66 in West Hollywood that drew travelers with a sign reading “No Lobster, Just Burgers.” The City of West Hollywood later designated the brand a cultural resource. Eight decades in, the fresh-never-frozen formula hasn’t changed.
“A burger stand doesn’t last 80 years on its own. It lasts because people keep showing up, generation after generation, and making it part of their lives,” said Lawrence Longo, CEO of Irv’s Burgers. “Pricing our Roadside Burger at 80 cents is our way of giving some of that value back to them, and giving to the food banks that feed our neighbors is the truest thank-you we know.”
The 80-cent deal is in-store only, one per customer, with no modifications. Online and third-party delivery orders are excluded. Guests who sign up for the rewards program in-store on Aug. 26 are entered into the free-burgers-for-a-year drawing; current members get an entry with any purchase that day using their membership.
Irv’s now has several locations, all participating. The company is donating to the Los Angeles Regional Food Bank and Three Square Food Bank in Southern Nevada. Three Square, the region’s only food bank, distributed 58 million pounds of food last year across Las Vegas and four counties. The LA Food Bank, rated top-tier by Charity Navigator and Candid, channels 96% of revenue into programs.
The 80-cent price tag lasts one day. The grill stays hot.
For more information, visit IrvsBurgers.com.
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