Instamart has started delivering HPCL LPG cylinders on demand in Bengaluru. No prior gas connection needed. The pilot covers one area but opens a new distribution channel for lightweight composite cylinders.
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Quick commerce platform Instamart has begun delivering LPG cylinders through its app in Bengaluru, partnering with state-run Hindustan Petroleum Corporation Limited (HPCL) in what both companies described as India's first such on-demand service.
The pilot covers only Bengaluru's Subramanyapura area for now, the companies said in a press release. Customers can order either HPCL's new 10-kg composite cylinder – HP Navya – or the existing 5-kg metal cylinder. The service does not require a prior domestic LPG connection.
First-time orders require identity verification and proof-of-delivery steps before the cylinder is handed over. Subsequent purchases become refill orders, with the empty cylinder collected on delivery. HPCL's authorised distributor network handles fulfillment, and deliveries go through trained personnel under standard safety and regulatory protocols, according to the release.
Instamart CEO Amitesh Jha said the company was broadening beyond groceries into another essential household category.
"Instamart has expanded its consumption use cases well beyond groceries to become part of everyday life. With HPCL, we're extending that convenience to an essential household service, bringing LPG onto Instamart while maintaining the safety and reliability standards consumers expect," Jha said.
HPCL Director of Marketing Amit Garg described the tie-up as an effort to reach customers through digital channels.
"Customer needs are evolving, and HPCL is committed to providing innovative solutions to meet them," Garg said, according to the Deccan Herald. He added that HPCL aims to make LPG more accessible for "Naya Bharat" through trusted online platforms.
The partnership marks the commercial rollout of HPCL's HP Navya 10-kg composite cylinder, which the company positions as a lighter alternative to traditional steel cylinders. The cylinder is corrosion-resistant and has a translucent body that lets customers see the remaining gas level. HPCL has pitched it for smaller households, apartments, or as a secondary cylinder.
The target customer base includes students, working professionals, tenants, small families, and people in temporary accommodation who need a compact cooking gas solution.
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