
India's pet insurance book nears ₹50 crore on rising vet costs. Bajaj and Universal Sompo now see Tier 2 and Tier 3 cities adding more policies.
Bajaj General Insurance has grown its pet insurance book consistently since launching the product in 2021. Universal Sompo General Insurance reports the same pattern. Demand is showing up in Tier 2 and Tier 3 cities alongside the metros. The category is still small; industry experts put the total portfolio at about ₹40-50 crore.
“The demand for pet insurance has grown steadily and gained significant momentum in recent years,” said Amarnath Saxena, chief technical officer for commercial lines at Bajaj General Insurance. Customer adoption has been consistent since launch, he said.
Arti Mulik, chief technical officer at Universal Sompo, said the cost of treatment is the reason owners are buying cover. Veterinary care “can be costly, especially when a pet needs sudden treatment,” she said. Owners are starting to think about how they would manage those bills if something unexpected happened, she added.
Universal Sompo has had good response to its Pet Assure product. “We are seeing more awareness in Tier 2 and Tier 3 cities as well,” Mulik said. Insurers link the broader increase to changing lifestyles, particularly among nuclear families and dual-income, no-kids households.
Dogs account for the largest share of pet insurance policies, cats the second largest. Insurers have not started covering birds. Policies offer sum insured options from ₹10,000 to ₹15 lakh, with a modular structure that lets owners pick surgery cover for accidents and illnesses and add OPD cover.
The policies also include third-party liability protection. It covers legal liability if a pet causes bodily injury, property damage, sickness or death, plus admissible legal defence costs.
Claims data show the product is used for routine care as well as expensive medical interventions. “A large share arises from routine healthcare needs covered under OPD benefits,” Saxena said, citing veterinary consultations and diagnostic tests.
At that size, the industry book is a minor line within India's non-life market. Insurers describe the larger task as changing how owners prepare for healthcare costs, with policy sales only part of that. The category is nascent, they said.
AG Rao, a software engineer who owns a Golden Retriever, said insurance covered most of his pet's treatment bill. “My pet was suddenly diagnosed with renal issues and was treated for one month which cost me ₹1.50 lakh and insurance came in handy for me as I received ₹1.30 lakh from my insurer,” he said.
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