Hong Kong-based INCUBASE Studio runs 12 anime IP experiences across Asia this July, from immersive exhibitions to pop-up retail, as demand for location-based fan engagement grows.
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INCUBASE Studio is running 12 anime IP experiences across Asia this month, from large-scale immersive exhibitions to pop-up retail activations. The Hong Kong-based studio said the July slate is its busiest yet, reflecting rising demand for location-based fan engagement.
In Taiwan, the "Crayon Shinchan: Space & Time Adventure Interactive Exhibition" opened at its fourth stop in Pingtung, produced in partnership with the Pingtung County Government as part of the city's summer carnival. The exhibition uses interactive installations to bring the family franchise to life.
"The Apothecary Diaries Exhibition" opened simultaneously in Seoul and Kaohsiung, its third and fourth overseas destinations. Bangkok is hosting its first full-scale "Digimon Adventure Anime 25th Anniversary Exhibition". Taipei debuted both "The Ryoko Kui Exhibition" & "Delicious in Dungeon" Exploration Exhibition and "Lines of EVANGELION Exhibition". In Seoul, the "Attack on Titan Exhibition: FINAL" opened in an upgraded edition with original artwork by Hajime Isayama, expanded photo zones, a new merchandise pop-up and a themed collaboration café.
In Hong Kong, "Ultra Heroes Exhibition" opens July 25 at INCUBASE Arena, celebrating the 60th anniversary of ULTRAMAN. Japanese actor Takaya Aoyagi, who plays the villain Jugglus Juggler, will attend the opening ceremony and hold a meet-and-greet with fans.
Beyond exhibitions, the studio is extending IP experiences through touring retail activations. The "HUNTER×HUNTER Pop-up Store" travels through Kuala Lumpur and Hong Kong before arriving in Taipei in September. The "Tokyo Ghoul Popup Store" opens at INCUBASE Arena Taipei on July 31 after a successful Hong Kong run in May.
"At INCUBASE Studio, we believe exhibitions should go beyond showcasing content – they should create meaningful experiences that bring fans closer to the stories they love," said Sion Yip, founder and CEO. "As we continue expanding across Asia and beyond, we hope to bring iconic stories to new audiences through experiences that travel."
INCUBASE Studio operates dedicated anime hubs – INCUBASE Arena – in Hong Kong, Kuala Lumpur and Taipei, combining exhibitions, pop-up stores, merchandise, themed cafés and events. The company plans further expansion across Asia, Europe and the Americas.
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