Income School Podcast Debates Blogging's Role in 2025

Income School released a new episode of its podcast Tuesday, with hosts Julia and Ricky discussing whether blogging alone remains a viable strategy for online businesses. The episode, titled "Blogging Isn't as Simple as It Used to Be," examines how search algorithm changes and content saturation have shifted the landscape for independent publishers.

Ricky said the barriers to entry have risen, making it harder for new blogs to gain traction without paid promotion or social media distribution. Julia countered that blogging still offers a strong foundation for long-term traffic, especially when paired with email lists and video content.

The episode runs about 45 minutes and is available on Income School's website and major podcast platforms.