
BC raised IDMTC to 25% and Ontario offers up to 40%. Stacked with federal SR&ED, these credits can fund R&D without giving up equity.
BC made its Interactive Digital Media Tax Credit permanent in July 2025 and raised the rate from 17.5% to 25%. Ontario's IDMTC already refunds up to 40% of eligible expenditures. These provincial credits stack with the federal Scientific Research and Experimental Development program, Canada's primary R&D tax incentive. For Canadian tech companies building training simulators, VR experiences, or immersive software, the combined funding can extend R&D runway without diluting equity.
Many companies still don't know they qualify. Paul Davenport, Head of Content at R&D tax credit platform Boast, said the government rewards companies for risky R&D spending. "It's the government wanting to reward you for investing in risky R&D." IDMTC functions as a recoup on an investment already made, similar to SR&ED.
Qualifying activities under IDMTC cover mobile, console, PC and VR games; educational software and e-learning platforms; children's edutainment; simulators and training applications; and interactive AR/VR/XR experiences. The common test is whether the product educates, informs, or entertains. That definition is broadening. Davenport said the credit is "casting a wider net" to include companies in manufacturing, healthcare, and industrial sectors that use interactive tools for training, simulation, or process design.
The simple view is to apply for both credits and pocket the cash. The better view: the two programs cannot cover the same expenses. Companies cannot double dip. They can route different types of work through different programs depending on the stage of development and the nature of the activity.
IDMTC is a payroll-driven credit. It covers salaries and wages for design, artwork, animation, programming, project management, and testing. In BC, eligible labour must exceed $100,000 annually and be paid to employees working in the province. SR&ED is broader, covering materials, equipment, and manufacturing processes. A digital media company might claim IDMTC against its core development team while routing more capital-intensive efforts through SR&ED. The allocation can shift year to year as products mature from research toward commercialization.
"It's something you have to be really strategic about above and beyond the day-to-day of an in-house finance team," Davenport said. "You need to talk to experts to understand R&D tax credit strategy. It's so nuanced, and it's so specific."
Davenport offered a warning: not every AI product qualifies automatically. "It's very easy to hang your hat on an AI wrapper today. That's not going to get you any credits down the line." The key distinction is whether the company tackles genuine technological uncertainty and builds something net new, rather than simply layering existing AI tools into a product.
What confirms the strategy: documented technical work from day one, clear allocation of labour hours between IDMTC and SR&ED eligible activities, and a third-party review before year-end filing. What weakens it: claiming expenses that don't meet residency or wage thresholds, assuming all R&D is automatically SR&ED, or treating AI integration as a novel problem when it's just implementing existing APIs.
Start thinking about non-dilutive funding before any R&D begins. Explore grants and tax credits early. Document technical work from the first day. Bring in tax-credit expertise before year-end filing season. Without planning, Davenport said, "You're leaving money on the table every time."
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