
Bozeman's population surged 20% since 2020, driving rents to $2,000 for a one-bedroom. A rent strike by mobile home parks highlights the clash between locals and wealthy newcomers.
Sara Folger, 73, remembers Bozeman as a town of "back-to-the-land hippies, college students, cowboys and ski bums." That was decades ago. Today, the Rocky Mountain city is awash with construction cones, out-of-state license plates and private jets ferrying the wealthy to the Yellowstone Club in Big Sky.
Since the pandemic, Bozeman's population has grown roughly 20% – a surge that pushed a town of fewer than 50,000 people in 2019 into a full-blown housing crisis. The influx was driven by conservatives fleeing coastal Covid restrictions, drawn by Montana's lack of sales, luxury and inheritance taxes, said Mark Corner, president of Southwest Montana Realtors. Then came the "Yellowstone effect" – the Kevin Costner drama that romanticized Montana ranching and drew sight-unseen buyers.
"Everyone in Montana believes the Yellowstone television show … had an impact on the housing market," said Jeff Michael, director of the Bureau of Business and Economic Research at the University of Montana.
Home values jumped 40% in two years, Corner said. One-bedroom apartments now rent for $2,000 a month or more. Locals on single incomes cannot afford that. Some work two or three jobs. Others live with roommates. Couples are delaying children, said Mayor Joey Morrison, who was elected in 2023 at age 28 on a platform of affordable housing.
Morrison grew up in eastern Montana with a nurse mother and an incarcerated father. He was a founding member of Bozeman Tenants United, the union that helped organize Montana's first rent strike in 50 years. The strike began in May at two mobile home parks – Mountain Meadows and another – after the new owner, a California-based management company, raised monthly lot rent by nearly $100.
"You can't move a mobile home that's been sitting for 25 years. It will disintegrate," said Ben Moore, 35, a Mountain Meadows resident. "The only equity I have is in this trailer."
Folger, a former city grants administrator who now works part-time at Whole Foods, has lived in her three-bedroom trailer for 17 years. Her lot rent has nearly doubled, even after inflation. "There are so many people here for whom this is their last stop," she said. "They have no place to go."
The strike highlighted a deeper divide. Downtown Bozeman, once filled with small businesses, now hosts bespoke steakhouses and stores selling custom cowboy hats. The airport, undergoing renovation, sees 80 to 100 private jets on the tarmac on any given day, Corner said. "Every developer in America heard about the exorbitant rental rates in Bozeman," he added.
Morrison sees "a lot of hopelessness out there for the ability to stay in this state." He lives with his fiancée and two roommates. A decade ago, he rented a room in a duplex for $333; that same room now rents for $900.
Some residents have agreed to new terms with management. Others say the fight is not over. Young activists are gaining political ground. Katie Fire Thunder, 25, was appointed to the Montana House of Representatives in December. Sam Forstag, a 31-year-old former smokejumper and union leader, won the Democratic nomination for Montana's 1st congressional district, defeating a more establishment candidate.
"Young people have seen, right in front of our very eyes, the way that our leaders currently are not making decisions that are protecting us," Fire Thunder said. "They are making reactionary, short-term decisions that are benefiting the wealthiest in this state."
The coffee shop where she spoke, near Montana State University's campus, is less than 1.5 miles from JW Heist, a Main Street eatery where a Colorado dad noted that the whiskey list – with pours costing $170 – was priced "a quarter of the price" elsewhere. A medical sales rep and an out-of-state property investor sat nearby.
Bozeman's transformation is not slowing. The question is whether the city can build enough affordable housing – or whether the working class will be pushed out entirely.
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