Honest Burgers introduces £5 loaded chips to satisfy snacking trend

Honest Burgers added a £5 loaded chips item to its menu, the company said. The move targets the growing snackification trend, with around 60% of consumers snacking at least once a day, according to industry data cited by the chain.

The new item, topped with cheese, bacon, and aioli, is priced below the chain's average burger. It gives customers a cheaper entry point and positions Honest Burgers to compete for the snacking occasion, a segment that has expanded. Inflation has squeezed household budgets, leading more consumers to seek smaller, more affordable meals.

The launch follows similar moves by fast-casual chains to capture smaller, more frequent eating occasions. Honest Burgers said the chips are available across all its UK locations.

The company did not disclose sales targets.

The snackification trend has reshaped the restaurant industry. Quick-service chains have added value snack items to capture customers who are trading down from full meals. Honest Burgers, known for its £12-15 burgers, is now entering that space with a lower-priced option.

UK consumers face persistent cost-of-living pressures. Many have cut back on discretionary spending. Restaurant chains have responded by introducing value menus and smaller portions.

The chips are available immediately.