HOKA Picks Landsec's Gunwharf Quays for First UK Outlet Pop-Up

Landsec secured HOKA for a pop-up at Gunwharf Quays, the brand's first UK outlet location. The performance footwear and apparel brand will open in the spring, occupying a unit in the Portsmouth centre.

The signing follows a £6 million investment Landsec made in Gunwharf Quays last year. That money went toward new public spaces, upgraded facilities, and refreshed branding across the centre. Landsec said the pop-up reflects growing demand from premium athletic brands for outlet-channel exposure, particularly in coastal destinations with high footfall.

Gunwharf Quays draws roughly 8 million visitors annually. The centre already houses Nike, Adidas, and Under Armour outlets. HOKA, owned by Deckers Brands, has expanded rapidly in the UK through full-price retail and wholesale but had not tested the outlet format before. The pop-up gives Landsec a chance to prove the centre can attract brands that typically avoid discount channels.

Landsec's broader retail portfolio includes Bluewater in Kent and the Trinity Leeds shopping centre. The company has been repositioning its outlet assets toward higher-margin, higher-demand tenants as the broader UK retail market stabilises after several years of vacancy pressure. HOKA's willingness to trial an outlet pop-up suggests the brand sees value in reaching price-sensitive runners and tourists who may not visit its full-price stores.

The pop-up is scheduled to run through the summer. Landsec did not disclose lease terms or whether the space could convert to a permanent store.