Hat Creek Adds Permanent Margaritas at Texas Locations

Hat Creek Burger Company has made margaritas a permanent fixture on its menu across Texas, the Austin-based chain announced. The move gives customers at most of its 26 locations a way to pair a Classic or Strawberry Margarita with burgers and fries any day of the year.

“Hat Creek has always been about good food, bringing people together and having a little fun while you’re here, so margaritas felt like a natural fit,” said Drew Gressett, founder and CEO. “The response has been great so far, and making margaritas a permanent part of the menu gives guests one more reason to turn a burger run into a night out with friends.”

The Classic and Strawberry Margaritas are priced at $8.99 and made with premium ingredients, without powders or mixes. A 64-ounce family-style version, serving roughly eight to 10 pours, runs $39.99 and is available for in-store or to-go orders. The drinks are now available at every Hat Creek location except San Marcos and Allen, both of which are expected to add the offering by the end of the year.

Founded in 2008 from a food truck in Austin, Hat Creek Burger Company uses Texas-raised beef that is fresh and never frozen. The chain’s permanent margarita program is a bid to extend its evening traffic and increase per-check spending without altering its core burger-and-playground identity.

The 26-location chain operates exclusively in Texas, and the margarita rollout is a low-capital way to test a higher-ticket add-on before considering broader menu changes.