Happy Joe's CEO Tom Sacco on the chain's America 250 promotion: patriotic pizzas, block parties and $3,000 sweepstakes prizes through Aug. 15.
Happy Joe's Pizza & Ice Cream is turning the nation's semiquincentennial into a three-month promotion. The Davenport, Iowa-based chain – 35 domestic franchised locations, three company-owned stores and nine in Egypt – is rolling out patriotic menu items, block parties and a sweepstakes tied to America's 250th birthday.
CEO Tom Sacco said the campaign fits the brand's identity. "Who's better in this country to throw a birthday party for just regular old American folks than Happy Joe's?" Sacco told FOX Business. "Because that's who we are."
From May 15 through Aug. 15, guests who buy a specialty pizza and a Mountain Dew at participating locations can enter the "Freedom Flyaway Sweepstakes" for a chance at one of three $3,000 trips to Washington, D.C. Sacco said winners can also take the cash instead. "If celebrating to them is giving them freedom financially to not be burdened by some of the expensive things that have happened in the last four or five years," he said, "then that's a huge win."
The promotion includes weekly Mountain Dew prize packs with pickleball paddles, lawn chairs, blankets, Happy Joe's apparel and gift cards.
Happy Joe's is also hosting AMERICA250 Block Party events on June 29 from 4 to 8 p.m. with games, trivia, music, giveaways and free slices of its red, white and blue birthday cake pizza. Some locations will add bounce houses, face painting, balloon makers and patriotic trivia tied to both U.S. history and Happy Joe's history.
The limited-time menu includes a BBQ Brisket Pizza with Texas-smoked brisket, pickles, onions and barbecue sauce, a BBQ Chicken Pizza and an AMERICA250 Birthday Cake topped with red, white and blue frosting and sprinkles.
Sacco said the chain competes on experience, not price. "Pizza gets you in the door. When you leave, we've created a memory."
Happy Joe's is privately held and does not disclose revenue. The chain operates across the Midwest and in Egypt, with most locations franchised. The America 250 campaign runs through mid-August.
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