Haoxi Health Technology (HAO) partners with NOVA MEDIA to build an AI digital marketing system for health-industry clients across Chinese platforms including Douyin and WeChat.
Haoxi Health Technology (HAO) signed a strategic cooperation framework with NOVA MEDIA to develop an AI digital marketing system, the Beijing-based online marketing firm said Tuesday.
NOVA MEDIA, a technology company focused on AI digital humans and generative AI, will build the system for HAO. The platform is designed to handle content production through AI-enabled tools and standardized workflows, integrating digital human technology, automated content generation, and end-to-end workflow automation.
The system targets HAO's health-industry marketing operations, combining NOVA MEDIA's generative AI capabilities with HAO's sector knowledge. The goal is to deliver AI marketing solutions to HAO's client base across Chinese platforms including Toutiao, Douyin, WeChat, and Sina Weibo.
HAO specializes in one-stop online marketing for the healthcare industry, particularly short video marketing. The company helps healthcare advertisers reduce costs and acquire customers through online strategies. The partnership with NOVA MEDIA builds on that track record as HAO pushes into AI-enabled marketing.
HAO shares trade on the Nasdaq under the ticker HAO. The company is headquartered in Beijing.
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