Haaland's World Cup double pushes Sorare NFTs above $600K

Erling Haaland doesn't do things at a normal pace. The Norwegian striker now has 59 goals in 52 international appearances, a rate that looks like a typo. In Norway's opening World Cup match against Iraq, he scored twice in a 4-1 victory.

Within hours, his digital collectibles on the Sorare platform saw a surge. Individual Sorare NFTs featuring Haaland sold for as much as 265 ETH at auction, roughly $600,000 to $750,000.

Sorare is an Ethereum-based fantasy football platform where users trade digital cards tied to real athletes. Each card is a unique token whose value fluctuates with the player's real-world performance. Haaland's cards have historically commanded prices that surpass those of Cristiano Ronaldo, one of the most collected athletes in the space. The World Cup performances add demand, pushing prices to levels not seen since the NFT boom of 2021.

A separate Solana-based token called HAALAND appeared with a market capitalization under $20,000. Trading volume was negligible. The token carries no formal connection to Haaland himself and no utility beyond speculation. Liquidity is thin, and trading is concentrated on a single decentralized exchange.

The match follows an earlier Norway performance that generated $32 million in Polymarket volume.

No major DeFi platforms or established tokens are tied to Haaland's World Cup performances. The blockchain activity here is concentrated almost entirely in the NFT collectibles space, specifically Sorare.

For collectors, the risk of copycat tokens is clear. The HAALAND token has no official backing; its value could drop to zero quickly.