Gold Medal Bakery Partners With Penske on Fleet, Delivery

White-label bread manufacturers produce bread sold under a retailer's own brand. Gold Medal Bakery also offers co-packing services, meaning it can bake specialty breads using a retailer's proprietary recipe. The company positions itself as a full-service vendor that provides not just product but also in-store merchandising support and account management.

The partnership comes as grocers weigh the trade-offs between white-label and branded bread suppliers. Private-label programs typically offer higher margins and more control over branding. They require the supplier to manage distribution reliably. Gold Medal Bakery says its DSD network and Penske's logistics expertise give retailers both the cost benefit of white-label bread and the service level of a traditional branded supplier.

Gold Medal Bakery serves grocery retailers, distributors and food-service buyers across the region from its Fall River, Massachusetts, facility. Shane Jones of Gold Medal Bakery is the media contact.