Gap Relaunches 1990s Fragrances to Boost Beauty Revenue

Dream returns closest to its original form, a warm, woody scent with Italian bergamot and cedarwood, the company said. Grass features green mandarin and matcha. Heaven is built around a proprietary amber molecule with crisp pear and Madagascar vanilla. Om includes ginger and sandalwood. Harmony, described as the most playful of the five, has notes of apricot and gardenia.

The fragrances will be available at all Gap stores and online Thursday. A 10-ml bottle costs $20; a 50-ml bottle costs $52. A five-piece sample kit is $20.

Fans on Instagram expressed excitement and some nervousness that the reformulations might stray from the originals, according to comments on the brand's page.

Gap's nostalgia-driven efforts have produced uneven results. A polyester version of its iconic stripes drew criticism last year. A denim capsule with Hailey Bieber sold out shortly after launch and generated strong social engagement across platforms, Jefferies analysts said. They called the denim collection "another encouraging data point in Gap's ongoing effort to restore brand authority and cultural relevance."