Galaxy Digital's $75M stadium deal ties its Helios data center to Texas Tech, aiming for AI research and workforce development with the Red Raiders.
Galaxy Digital has agreed to rename Texas Tech's football stadium Galaxy Stadium under a 15-year deal valued at around $75 million, the company and the university said.
The agreement starts with the 2026 season, replacing the Jones AT&T Stadium name that the Red Raiders have called home for decades. Sports Business Journal reported the figure, citing Texas Tech athletic director Kirby Hocutt. Galaxy and Texas Tech did not disclose the financial terms.
The stadium naming is tied to Galaxy's Helios data center campus in Dickens County, about 60 miles east of Lubbock. Galaxy bought the former Argo Blockchain Bitcoin mine in late 2022 for roughly $65 million. In July 2026, Galaxy completed Phase I of Helios, delivering 200 megawatts of gross power with 133 megawatts of critical IT load to CoreWeave under a 15-year lease. That lease starts generating revenue in the second quarter of 2026.
The Helios campus spans more than 2,200 acres with approved power capacity of 1.63 gigawatts, scalable to 3.6 gigawatts. The project has $1.4 billion in financing.
Galaxy becomes the official data center and digital assets partner of Texas Tech Athletics. The branding will appear on football and basketball through digital and social placements. The Galaxy logo will be at midfield. The deal also includes name, image, and likeness (NIL) opportunities for athletes.
For data center operators, sponsorships offer visibility with a broader audience. The University of Kansas recently gained Ripple as a sponsor. IREN (Nasdaq: IREN) signed a jersey-patch deal with the Golden State Warriors reported at more than $50 million per year. IREN's co-CEO Daniel Roberts said the goal was getting on the radar of Bay Area AI startups. Galaxy's sponsorship puts its name in front of Texas Tech students, alumni, and the West Texas community, where it is making a major investment. IREN carries an Alpha Score of 23 out of 100, a Weak rating.
The stadium's previous naming rights deal with AT&T expired in June. The name "Jones" had been carried for nearly eight decades, honoring Texas Tech's third president Clifford B. Jones, whose $100,000 gift helped build the venue that opened in 1947. Texas Tech said it will share details later on how to keep recognizing Jones around the stadium grounds.
The Red Raiders play their first game as Galaxy Stadium on September 5, 2026, against Abilene Christian.
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