
Fun's Alex Fine said on-ramps and bridges are obsolete, claiming deposit products deliver 3.4x to 8x better conversion rates than MoonPay and Stripe.
Alex Fine, CEO of payments startup Fun, said the fiat-to-crypto on-ramp industry will be dead within a year. Purpose-built deposit products will replace the bridges and aggregators that route users from traditional finance into crypto, he said.
Fine said Fun's deposit flows have delivered 8x higher fiat volume compared to previous setups. Conversion rates have improved 3.4x to 8x over existing aggregators like MoonPay and Stripe, according to the company.
He described three eras of crypto payments. The first was the centralized exchange on-ramp, where users deposited cash, bought tokens, then withdrew to a wallet. The second brought iframe aggregators like MoonPay and Transak, then Stripe's crypto tools. The third era, Fine said, is purpose-built flows for fintech companies moving on-chain.
The company raised $72 million on May 1 in a Series A round co-led by Multicoin Capital and SignalFire. Fun plans to use the cash to expand its engineering team and open a Singapore office.
Fun does not have a token. Revenue comes from fiat-to-on-chain conversions, not governance coins or airdrop schedules.
The company started as a wallet infrastructure provider before pivoting to what it now calls high-conversion deposit rails. That pivot puts it in competition with MoonPay and Stripe.
The conversion rate figures are self-reported. The company has not published independent benchmarks.
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